LookFantastic is one of the UK’s leading beauty retailers — but if you’re new to the site, you might be wondering: Why Is LookFantastic So Cheap? Why are the prices so low? And more importantly, are the products even genuine?
Let’s clear up the confusion and show you how to safely make the most of LookFantastic’s amazing prices, especially if you’re a new user.
Why Is LookFantastic So Cheap?
LookFantastic is able to offer significant discounts for a few key reasons:
- They’re owned by THG (The Hut Group) This is the same company behind other major retail platforms like MyProtein and Cult Beauty. As a group, they buy beauty products in bulk and pass the savings onto customers.
- Exclusive partnerships with brands LookFantastic works directly with many top beauty brands, offering discounts that wouldn’t usually be available elsewhere.
- Frequent promo codes and subscription perks With regular discount codes and offers like Beauty Boxes, you’re encouraged to buy more — but at lower prices.
- Free delivery and seasonal deals Unlike many competitors, they often include delivery for free, especially on orders over a certain amount.
Are LookFantastic Products Genuine?
Yes, LookFantastic only sells authentic products. They are an authorised retailer for major beauty brands such as:
- Estée Lauder
- The Ordinary
- Olaplex
- Elemis
- Kérastase
- MAC
- and dozens more.
Because they work directly with brands (or their official distributors), you don’t need to worry about grey-market or counterfeit items — everything is 100% legitimate.
Tip: To be safe, always shop directly at lookfantastic.com or through official links, not third-party sellers on eBay or Amazon.
Get £10 Off with a LookFantastic Referral Code
If it’s your first time shopping at LookFantastic, you can enjoy £10 off your order when you spend £25 or more — just use this referral code during sign-up:
➡️ DENIS-R17C
This is a perfect opportunity to try their genuine products with a generous discount.
Final Thoughts
So, why is LookFantastic so cheap? It comes down to smart supply chains, brand partnerships, and high-volume business. Are the products genuine? Absolutely — this isn’t a discount reseller but a trusted, UK-based beauty powerhouse.
New to LookFantastic? Use the referral code above and start your first order with £10 off.