If you’ve heard about Whatnot and you’re wondering how to sell on Whatnot UK, this guide is for you. The platform has grown quickly thanks to its live auctions, social features, and community-driven marketplace. Sellers can showcase products in real time, build a following, and grow a side hustle or even a full business.
In this article, we’ll cover what you need to get started, how much it costs, and whether selling on Whatnot is worth it compared to other platforms like eBay.
Whatnot Seller Requirements
Before you can sell on Whatnot, you’ll need to apply and meet the platform’s seller requirements. These include:
- Being over 18 years old.
- Having a UK bank account and valid ID for verification.
- Providing details of the type of products you plan to sell.
- Demonstrating product knowledge or a relevant sales background (especially for collectibles, comics, or fashion).
Approval usually takes a few days. Once accepted, you can start listing items and streaming live auctions.
Setting Up Your Seller Account
Getting started is simple. Here’s how to open a Whatnot seller account:
- Apply to sell through the Whatnot app or website.
- Complete verification with ID and bank account details.
- Get approval from the Whatnot team.
- Set up your first live stream or list items for auction.
New sellers can earn a bonus of up to £150 in matched earnings during their first week when they sign up through a referral. Here’s my seller invite link:
👉 https://whatnot.com/invite/seller/denis90 as written in our article Become a Whatnot Seller and Get Up to £150 Matched Earnings – Full Guide
Whatnot seller account setup in the UK with referral code bonus and live selling guide.
Whatnot Seller Fees
Like any marketplace, Whatnot charges fees on sales. At the moment, sellers can expect:
- 8% commission fee on each item sold.
- 2.9% + 30p payment processing fee.
That means if you sell an item for £20, you’ll keep around £17 after fees. This is similar to other online marketplaces, but the live auction format can drive higher selling prices.
Is Selling on Whatnot Worth It?
Many UK sellers find Whatnot worth the effort because it combines sales with community engagement. Buyers enjoy the live show element, and sellers can build loyal audiences.
Pros:
- Real-time auctions can boost final prices.
- Easier to build a following compared to traditional platforms.
- Fun and social experience.
Cons:
- Requires live selling, which not everyone is comfortable with.
- Fees are similar to eBay or Etsy.
- Competition is growing as more sellers join.
Tips for Selling on Whatnot
If you’re serious about selling, here are a few tips to maximise results:
- Promote your shows on social media before going live.
- Engage with buyers during streams — answer questions, show details, and thank bidders.
- Start with niche products where you have expertise, like trading cards, comics, or fashion.
- Offer fair shipping rates and pack items securely to build positive reviews.
Whatnot vs eBay for Sellers
A common question is whether Whatnot or eBay is better for sellers.
- Whatnot: Great for live sales, engaging directly with buyers, and building a following. Better if you want to create a brand and community.
- eBay: Better for static listings, wider reach, and established reputation. Less personal interaction but huge traffic.
If you enjoy streaming and showcasing products, Whatnot may be the stronger choice. If you prefer passive sales, eBay might be a better fit.
Final Thoughts
Learning how to sell on Whatnot UK is straightforward. The platform has clear requirements, reasonable fees, and unique features that make it stand out from competitors. With the right approach, you can turn live selling into a fun and profitable venture.
If you’re ready to try, don’t forget the Whatnot seller referral:
👉 Sign up here and earn up to £150 in matched earnings during your first week